Black Friday and Cyber Monday are more than just a spike in holiday sales. For most of us, they’re a once-a-year opportunity to drive meaningful revenue, acquire new customers, and turn over inventory so that we can start 2025 with hopefully more customers and a stronger cash position than the previous year.
So without further ado, let’s jump into the tactics that can make or break your Black Friday weekend.
Prominent Discounting: Chances are your Black Friday offer will include some form of unique offer or discount. Use banners, badges, and well-timed pop-ups to clearly highlight your deals.
Clear Product Pages: Whether you’re driving the majority of your traffic to the home page, custom landers, or PDPs, it’s essential that you consider how your “buy boxes” are presented.
Slash Pricing Strategy: Display original prices crossed out next to the sale price, creating a visual emphasis on the savings.
Bundling Deals: Offer bundled products at a greater discount to encourage higher average order values.
Post-Purchase Upsells: Trigger a post-purchase upsell on your site to suggest products that are either complementary to your customer’s order, upsell an “upgrade” to subscription or bundle, or promote any products you’re long on inventory.
Data-Driven Recommendations: Create post-purchase email and SMS flows that are based on product or collection-specific data.
Referral Programs: Offer exclusive discounts or incentives to encourage customers to refer friends.
Loyalty Points Programs: If you’re using a loyalty program, make it clear to your new loyalty customers through email and SMS what benefits they’re getting access to.
Subscription Programs: Be proactive about subscriber churn but introduce new subscribers to unique subscriber-only benefits.
Bundle Offers in Follow-Ups: Include special bundled offers in follow-up emails or SMS.
Thank-You and Product Care Tips: Start with a simple, personalized thank-you message.
Exclusive Offers and Discounts: Give customers a reason to come back with time-limited discounts.
Gathering Feedback and Reviews: Reach out for product reviews and feedback.
Customer Segmentation: Develop targeted, personalized messaging by segmenting customers based on purchase behavior.
Re-Engagement Campaigns: Keep inactive customers interested with exclusive offers.
Content Marketing That Adds Value: Build a long-term connection with customers by sharing helpful content.
Early Access and Exclusive Drops: Reward loyalty with special privileges like early access to new products.
Black Friday and Cyber Monday can be the beginning of long-term growth, not just a one-weekend boost. By focusing on smart merchandising, strategic customer engagement, and retention, you’ll generate meaningful revenue and enter 2025 cash-rich and prepared for sustained success.
For more strategies and insights on driving growth, Subscribe to Our Newsletter and take your e-commerce performance to the next level.
